It seems the days of the “attention whore” colours with it’s big, bright and bold palette have passed and it could be because users of today don’t want to be shouted by brands: they want a conversation. Brands are trying to generate an empathetic feeling of being a part of something.
<<The flat colour theme has been a very prominent digital trend recently, after the release of IOS7 it seems colour swatches are only getting bolder and brighter. Personally I am a huge admirer of flat colour and illustrations, however I feel it is being slightly overused and could soon become tedious if most websites adopt this style. >> Emma Corkill at Ultra Violet Design
Work by Simon Eramo.