Building an online store may seem like a complicated task but with Webydo, the reality is quite the opposite. Together with shopping cart widget Ecwid, Webydo has your every e-commerce need covered, and you can be up and running in five minutes, leaving you with more time to focus on producing stock and marketing your new business than spending hours upon hours writing or modifying code.
Ecwid seamlessly integrates with your existing Webydo website to provide your customers with a personalized and, most importantly, secure shopping experience. Available in 45 languages, Ecwid is both user-friendly and flexible, supporting a variety of trusted all-in-one payment solutions like PayPal and 2Checkout, as well as gateways such as Authorize.Net and Sage Pay.
Every aspect of your online store can be managed via the Webydo content management system (CMS), from adding stock to tracking orders and everything in between. Furthermore, your Ecwid storefront is fully-customizable and includes a number of pre-installed themes to get you started, resulting in a sleek, professional-looking online store that you can be proud of.
Build Your Brand
When selling online, it is important to have a clear vision of your brand in order to set yourself apart from every other vendor in your field. Branding plays a crucial part in how your business is perceived and tells prospective customers who you are and what you stand for. Webydo also provides you with the ability to ‘White Label’ your brand to put it front and center for clients to see.
You only get one chance to make a first impression, so with that in mind, take a moment to glance over your website in search of any grammatical errors or broken links that may detract from your otherwise-polished image.
Photograph stock in a well-lit area, making use of natural light while avoiding harsh shadows and distracting backgrounds that could conceivably divert your customer’s attention elsewhere. Additionally, shooting each product from a range of angles will give your customers a better idea of how the product will look and feel in the flesh, prompting them to click the Add to Bag button.
Describe each item thoroughly, paying attention to any flaws or imperfections that make that product truly unique. Individually listing the materials used to create each item will not only let your customers know exactly what that particular product is made from, but also aid search engine optimization thus bringing more traffic to your store.
There are many factors to consider when pricing your products, such as the time spent manufacturing each item and the cost of raw materials. Don’t forget to include the price of shipping the product to the customer, too, as well as other expenses like bubble wrap and adhesive tape.
Pricing your products too high may deter your customers from making a purchase. Pricing your products too low, however, will result in a loss of earnings for you and your business, therefore it is imperative to price each item reasonably while still making a profit.
Great customer service is the key to a satisfied shopper and going that extra mile will make your customers feel valued and appreciated.
Ensure that sold items are shipped to the customer in a timely manner and stay connected throughout the process, thanking them for their order and encouraging them to get in touch should they encounter any problems. Offering a discount off their next order or including a free gift is a surefire way of guaranteeing that your customer returns and will leave a positive impression of both you and your store in their mind.
SEO Made Easy
Behind every successful online store is a high search engine ranking, achieved through utilizing search engine optimization (SEO). For the uninitiated, SEO is the process of boosting the visibility of your website in search engines such as Google and Bing by identifying and inserting key words and phrases related to your business in the body and metadata of your website.
Although SEO may sound complicated, Webydo includes a built-in SEO management feature which enables you to add and update key words regularly, as well as define the title and description for each page to improve your website’s ranking. Coupled with detailed item descriptions, well-placed keywords will elevate your store to the top of each search engine, attracting more and more traffic and ensuring future success.
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This article is proudly presented by Webydo’s community of professional designers.